Tangible And Personal: Direct mail gives you a tangible and personal connection with your audience. Direct mail is a tangible piece of mail that recipients can handle in their hands, in contrast to internet marketing. Receivers feel more personally connected as a result, which helps them recall your brand. Highly Targeted: Based on demographics, location, […]
Personalize Your Communications: Personalize your donor communications to make them more engaging and relevant. This can include using the donor’s name in emails and mailings, sharing stories that resonate with their interests, and acknowledging their past giving. Create A Sense of Urgency: Create a sense of urgency in your year-end communications to encourage donors to […]
Define Your Volunteer Roles: Define the roles and responsibilities for your program and fundraising volunteers. This will help ensure that volunteers understand their specific duties and expectations. Develop Training Materials: Develop training materials that cover the key information volunteers need to know, such as your organization’s mission, programs, and fundraising initiatives. This can include training […]
Identify Your Fundraising Goals: Define your fundraising goals for the year and determine how much money you need to raise. This will help you plan your fundraising activities and set targets for each campaign. Identify Your Audience: Identify your target audience for each campaign and determine the best way to reach them. This can include […]
Send A Personalized Thank-You Note: A personalized thank-you note goes a long way in showing your appreciation to new donors. Make sure the note is personalized and sincere, and let the donor know the impact their contribution will have. Provide Updates On The Impact Of Their Donation. After the campaign, keep new donors informed about […]
Make The Subject Line Count: Your email subject line is the first thing your supporters will see, so make it compelling and relevant. Use clear and concise language, and avoid spammy or sales like phrases that might turn off your readers. Use Personalised Tone: Address your supporters by name and use a conversational tone in […]
1. Say Thank You: Take the time to express your gratitude to your donors. Send them a personalized thank-you note or email, or make a phone call to thank them for their support. 2. Share Success Stories: Let your donors know how their contributions have made a difference. Share stories and testimonials from the people […]
As fund raisers, we have the facts and figures of our organisation at the tip of our tongue. At times, it feels that you are serving canned message to your clients again and again. And, though we may think that the client doesn’t feel the difference, I am sure they do….. No Michelin starred restaurants […]
We don’t have any dramatic stories to tell! How can we tell great stories? We don’t work with babies or puppies! We have no way to be emotional. Have you heard or said things like this? It’s flat-out wrong. If you have no drama or emotion to share with donors, it’s because you’re making one (or […]
The 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that “response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012.” The report went on to conclude that “declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.” I was recently talking to one of my high value donor, he said in […]
