From the Non Profit Marketing Guide – Six Challenges facing The Non Profit Sector: Nonprofits organisations continue to adjust their goals and priorities to meet their funding goals. The current trends, however are not much different than those facing the Nonprofits several years ago. The top priority from years past – acquiring new donors – has been […]
What walls are you putting up between your organization and the donors who support you? You might be thinking, “None!” But I challenge you to really think about it. Many a times, we try to sanitize problems before presenting the facts. We think that the donor might not be interested in it but more of […]
The 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012.” The report went on to conclude that “declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.” I was recently talking to one of my high value […]
Donors are looking beyond non-profits and their- Change The World- rhetoric to smaller micro-level impact. For e.g. increasing number of donors are supporting a project that does not make earth shattering change but might help a child in Brazil to join his football classes or a school in Taiwan to repair its roof. Some of […]
Yesterday, I had gone to the Supermarket for some chips. The aisle of chips majorly sold chips from two different companies each contributing to a few brands in this segment of food which has a major contribution in the obesity epidemic affecting our planet. I was looking at the packets of two different brands of […]
Our ancestors have known it for a long time, they could see the clouds and would predict whether it would rain or not. Though the interpretations of cloud would vary from region to region but there is one thing common, scattered clouds do not bring rain. In non profits, we often see discontinuity between goals, […]
In the world of nonprofit organizations, maintaining a strong relationship with donors is crucial for sustained support and successful fundraising initiatives. Festivals present an opportune time to rekindle connections with lost donors, reignite their passion for your cause, and encourage them to get involved once again. This blog post explores effective strategies to reach out […]
Non-Governmental Organizations (NGOs) can play a significant role in ensuring that artificial intelligence (AI) is developed and used for the benefit of society while minimizing potential harms. Here are several ways in which NGOs can work to “liberate” AI: By pursuing these strategies, NGOs can help ensure that AI technologies are developed and used in […]
Every donation is important because it can make a positive impact on the lives of those in need, provide essential aid during emergencies, support the sustainability of nonprofit organizations, and contribute to driving social change and addressing systemic issues. Whether big or small, each donation adds up to create a collective force of generosity that […]
Engaging regular donors is essential for building strong relationships and maintaining their support over time. Here are eight ways to improve engagement with your regular donors: Personalize communication: Tailor your communication to each donor’s preferences and history of involvement. Address them by name and reference their past contributions or specific interests. Personalization shows that you […]
