Retain New Donors from Your Year-End Campaign

Send A Personalized Thank-You Note: A personalized thank-you note goes a long way in showing your appreciation to new donors. Make sure the note is personalized and sincere, and let the donor know the impact their contribution will have.

Provide Updates On The Impact Of Their Donation. After the campaign, keep new donors informed about how their contribution is making a difference. Share success stories and provide regular updates on the progress of your programmes.

Offer Exclusive Content Or Benefits: Offer new donors something exclusive, such as early access to a report or a special event invitation. This can help create a sense of community and engagement.

Create A Stewardship Plan: Develop a plan for stewarding new donors over time. This can include regular touch points, such as an annual report or an invitation to a donor appreciation event. Make sure to personalize the plan based on the donor’s interests and level of engagement.

Ask For Feedback: Ask new donors for their feedback on your organisation and their experience with your year-end campaign. This can help you improve your fundraising efforts and build stronger relationships with your donors.

Keep In Touch: Stay in touch with new donors throughout the year. Share updates and news about your organisation, and make sure to ask for their input and feedback.