As fund raisers, we have the facts and figures of our organisation at the tip of our tongue. At times, it feels that you are serving canned message to your clients again and again. And, though we may think that the client doesn’t feel the difference, I am sure they do….. No Michelin starred restaurants […]

We don’t have any dramatic stories to tell! How can we tell great stories? We don’t work with babies or puppies! We have no way to be emotional. Have you heard or said things like this? It’s flat-out wrong. If you have no drama or emotion to share with donors, it’s because you’re making one (or […]

The 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that “response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012.” The report went on to conclude that “declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.” I was recently talking to one of my high value donor, he said in […]