Make The Subject Line Count: Your email subject line is the first thing your supporters will see, so make it compelling and relevant. Use clear and concise language, and avoid spammy or sales like phrases that might turn off your readers. Use Personalised Tone: Address your supporters by name and use a conversational tone in […]

1. Say Thank You: Take the time to express your gratitude to your donors. Send them a personalized thank-you note or email, or make a phone call to thank them for their support. 2. Share Success Stories: Let your donors know how their contributions have made a difference. Share stories and testimonials from the people […]

As fund raisers, we have the facts and figures of our organisation at the tip of our tongue. At times, it feels that you are serving canned message to your clients again and again. And, though we may think that the client doesn’t feel the difference, I am sure they do….. No Michelin starred restaurants […]

We don’t have any dramatic stories to tell! How can we tell great stories? We don’t work with babies or puppies! We have no way to be emotional. Have you heard or said things like this? It’s flat-out wrong. If you have no drama or emotion to share with donors, it’s because you’re making one (or […]

The 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that “response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012.” The report went on to conclude that “declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.” I was recently talking to one of my high value donor, he said in […]