How to Create A Fundraising Calendar

Identify Your Fundraising Goals: Define your fundraising goals for the year and determine how much money you need to raise. This will help you plan your fundraising activities and set targets for each campaign.

Identify Your Audience: Identify your target audience for each campaign and determine the best way to reach them. This can include email, social media, direct mail, events, or other channels.

Plan Your Campaigns: Plan your fundraising campaigns for the year and schedule them on your fundraising calendar. This can include recurring campaigns, such as year-end giving or #GivingTuesday, as well as one-time campaigns or events.

Assign Responsibilities: Assign responsibilities for each campaign to specific staff members or volunteers. This can include fundraising activities, marketing, outreach, and follow-up.

Set Deadlines: Set deadlines for each campaign, including deadlines for planning, preparation, execution, and follow-up. This will help ensure that your campaigns stay on track and are executed in a timely manner.

Track Progress: Track your progress throughout the year and adjust your fundraising calendar as needed. Use metrics such as donations received, donor retention rates, and engagement levels to measure the success of each campaign.

Evaluate And Improve: Evaluate the success of your fundraising calendar at the end of the year and identify areas for improvement. Use feedback from donors and staff members to make improvements and refine your approach for the next year.