Fuel Fundraising with Employer Matching Gifts: Top 3 Strategies

Employer matching gifts can significantly fuel fundraising efforts for nonprofit organizations. Here are three strategies to maximize the impact of employer matching gifts:

1.Educate donors about matching gift programs: Many donors may not be aware that their employers offer matching gift programs. To leverage this opportunity, implement the following strategies:

• Promote matching gifts: Clearly communicate the availability and benefits of matching gift programs through various channels, such as your website, email newsletters, social media platforms, and fundraising events.

•  Provide resources: Create a dedicated matching gift webpage or section on your website, offering information about the process, eligibility criteria, and commonly asked questions. Include a searchable database of companies known to offer matching gift programs.

• Personalize outreach: When acknowledging donations, remind donors about matching gift opportunities and provide instructions on how to initiate the matching gift process. Follow up with personalized emails or letters to eligible donors, encouraging them to participate in their employer’s matching gift program.

2. Simplify the matching gift process: Streamlining the matching gift process can encourage more donors to participate. Consider the following strategies:

• Provide clear instructions: Clearly explain the steps for donors to request a matching gift from their employer. Include necessary forms, contact information, and deadlines to facilitate the process.

• Offer assistance: Provide assistance to donors who need help navigating the matching gift process. This can include answering questions, providing template letters or emails for donors to submit to their employers, or offering a designated staff member to support donors throughout the process.

•  Leverage technology: Explore using matching gift software or online platforms that automate the matching gift process. These tools can simplify donor verification, submission of matching gift requests, and tracking progress.

3. Cultivate relationships with corporate partners: Developing strong relationships with corporate partners can enhance your organization’s access to matching gift opportunities. Consider the following strategies:

•  Research and outreach: Identify companies in your local area or industry that have established matching gift programs. Research their philanthropic initiatives and contact the appropriate departments or corporate social responsibility teams to introduce your organization and explore potential partnerships.

•  Provide impact reports: Share impact reports and success stories that demonstrate the positive outcomes resulting from matching gift programs. This showcases the value and effectiveness of corporate partnerships.

•  Offer recognition: Recognize and acknowledge corporate partners publicly for their matching gift contributions. This can be done through social media posts, newsletters, and annual reports. Recognizing their support can strengthen the relationship and encourage continued participation.

By implementing these strategies, nonprofits can effectively leverage employer matching gifts to significantly boost fundraising efforts and maximize donor contributions.