5 TIPS FOR BETTER FUNDRAISING EMAILS

Make The Subject Line Count: Your email subject line is the first thing your supporters will see, so make it compelling and relevant. Use clear and concise language, and avoid spammy or sales like phrases that might turn off your readers.

Use Personalised Tone: Address your supporters by name and use a conversational tone in your emails. This can help build a connection with your readers and make them more likely to engage with your message.

Tell A Story: Use storytelling to connect with your readers on an emotional level. Share stories about the people your organisation serves and show the impact of their donations. Use photos and videos to help bring your stories to life.

Keep It Brief And To The Point: People receive a lot of emails, so make sure your message is concise and easy to read. Use short paragraphs, bullet points, and subheadings to break up your text and make it more scannable.

Include A Clear Call-To-Action: Make it easy for your readers to take action by including a clear call-to-action (CTA). Use action-oriented language, and make sure your CTA stands out visually. You can also create urgency by including a deadline or a time-limited offer.

These tips helps you to create fundraising emails that are more engaging and effective. Remember to test your emails to see what works best for your audience, and track your results to continually improve your email fundraising efforts.